KEY ELEMENTS
HOTELS
HOSTELS
RESORTS
LUXURY VILLAS
BOUTIQUE HOTELS
VACATION RENTALS
INNS / LODGES / B&BS
CAMPGROUNDS / GLAMPING SITES
EMPOWERING LODGING BUSINESSES WITH TAILORED STRATEGIES TO RETAIN CUSTOMERS, REDUCE HIGH ACQUISITION COST & OPTIMISE ONLINE PERFORMANCE.
PROBLEMS YOU FACE
High Acquisition Cost
The cost of acquiring new customers for accommodation businesses is high, affecting overall profitability.
The average cost per acquisition (CPA) for the
accommodation industry is $27.02.
Low Customer Retention
Difficulty in retaining customers and encouraging repeat bookings in the accommodation sector.
The inability to maintain customer loyalty and recurrent
business is a significant barrier to growth.
Poor Mobile Experience
Inadequate mobile user experience, resulting in high bounce rates and missed booking opportunities.
Subpar mobile experience leads to customer loss as they
navigate away from the business website.
SOLUTIONS WE OFFER
Implement targeted digital marketing campaigns
Focusing on specific customer segments and utilising tactics like search engine marketing (SEM), social media advertising, and remarketing to optimise acquisition costs.
Develop a comprehensive customer retention strategy
Including personalised email marketing campaigns, loyalty programs, and post-stay surveys to enhance guest satisfaction and encourage repeat business.
Increasing customer retention rates by 5% can lead to a
profit increase of 25% to 95%.
Optimise the business website
And booking process for mobile devices, ensuring responsive design, fast loading times, and user-friendly navigation.
Mobile bookings account for 57% of all online travel
bookings.
